IT 370: Introduction to Analytics

This course introduces concepts in analytics and explores how analytics can help improve management effectiveness through better decision-making in several functional areas such as marketing, finance, and manufacturing. This course will explore applications of analytics, such as online analytical processing (OLAP), dashboards, management reporting, performance measurement, and data visualization, and how these are developed and applied. It will also investigate analytics in context of decision-making and closely related areas such as data warehousing, data marts, web analytics, real-time data, and mobile applications. Students will gain hands-on experience through assignments and projects using a comprehensive set of current tools.