MSIS 432: Generative AI for Business

This course introduces students to Generative AI technologies and their practical applications across core business areas. Students will develop technological literacy and hands-on experience with Large Language Models (LLMs), multimodal AI tools, and API-based workflows, applying these skills to real-world business scenarios spanning information technology, finance, marketing, customer relations, and management. Through hands-on exercises, projects, and case studies, the course emphasizes critical thinking about AI capabilities and limitations, preparing students to be effective and responsible AI users in real-world business settings. No prior programming experience is required; Python-based labs are designed to be approachable with the assistance of LLMs. By the end of the course, students will be equipped with practical skills and the confidence to leverage generative AI for creating innovative solutions and navigating an ever-evolving technological landscape.