SCSM 450: Service Operations Management

This course is intended to prepare students for management opportunities in service firms, which represent the fastest-growing sector of the economy. The class will study service operations management from an integrated viewpoint with a focus on customer satisfaction. The material will integrate operations, marketing, strategy, information technology, and organizational issues. There will be emphasis on the operations aspect of service management. The intent of the course is to provide students with the concepts and tools necessary to effectively manage a service operation. The strategic focus should also provide entreprenerially-inclined students with the foundation to open their own service businesses. The topics are organized around three modules: (1) Understanding Services, (2) Designing the Service Enterprise, and (3) Managing Service Operations.